Pumpies

This project involved creating a playful and colorful branding system for a natural dog food brand. The packaging is designed to appeal to pet owners while clearly communicating the type of product: each pack features cheerful illustrations of dogs and visual cues to indicate the formula.

The brand includes both a standard line of quality natural food and a special sensitive range, highlighted with a soft green palette to convey extra care and gentleness.

The website is designed to be intuitive and convenient for ordering, reflecting the brand’s core mission: providing healthy, tasty, and thoughtfully crafted food for dogs, while making the experience enjoyable for their owners.

tails will wag joy in every bag!