Wugs

For the candle brand WUGS, which stands for Your Warm Hugs, I created the logo and complete branding. This collection of handcrafted aromatic candles is designed to evoke a sense of warmth, comfort, and homely harmony.

The logo is built around the letter “W,” representing the first word of the slogan and simultaneously resembling the shape of a candle. The flame is stylized as a Fibonacci spiral, conveying a sense of perfect symmetry and natural balance, while enhancing the feeling of calm and cozy home comfort.

The brand’s visual system emphasizes warmth and intimacy, reflecting the unique, handcrafted nature of the candles. The design is clean, elegant, and approachable, perfectly communicating the personality and charm of the product.